Management and economics

What will you learn if you choose Marketing and Sales?

• Future-Proof Your Career: Master Digital Marketing with AI

Are you ready to be at the forefront of marketing innovation? Merito University in Poznań offers a cutting-edge "Digital Marketing with AI" program that equips you with the skills to thrive in a rapidly evolving digital landscape. You'll learn advanced techniques for automating and personalizing marketing campaigns using AI, delve into content marketing strategies enhanced by AI tools, and understand the legal and ethical considerations of AI in marketing. You'll also develop essential skills in creative thinking and communication, crucial for leading teams and projects in digital marketing. While the full Marketing and Sales program in English is in development, this specialization offers invaluable globally relevant digital skills.

• Launch Your Career in High-Demand Digital Roles

This program prepares you for a variety of exciting roles, including positions in marketing, advertising, and PR agencies; tech companies and startups; digital and marketing automation departments in large corporations; non-profit organizations and government agencies; AI research institutions; and consulting firms specializing in AI. You'll also be equipped to launch your own business, offering creative and marketing services powered by AI. With specialized courses in Personal Branding (English), Digital Innovations, Digital Marketing Design, Legal Aspects of Digital Transformation, Artificial Intelligence for Business (English), and more, you'll be ready to lead the digital marketing revolution.

What you need to become a WSB Merito student ?

Applicants are admitted on a first-come first-served basis, if the appllicant continues to meet some the conditions (see our webpage for details).

More about admission to our university can be found here.