Business management

What will you learn if you choose Marketing and Sales?

• Become a Sales Innovator: Drive Growth in a Cutting-Edge Enterprise

Are you ready to lead sales in the fast-paced world of innovation? WSB Merito University's "Sales in an Innovative Enterprise" program in Poznań provides you with the advanced skills and knowledge to excel in modern sales environments. You'll master the art of managing innovative companies and their finances, explore the power of sensory marketing, and delve into customer experience (CX) and product design. You'll also learn persuasive techniques and gain expertise in the tools used by leading-edge businesses. While a dedicated English-taught Marketing and Sales program is in the works, this specialization will equip you with invaluable, globally relevant skills.

• Launch Your Career in Sales Leadership and E-Commerce

This program prepares you for a leadership role as a sales director in manufacturing, service, or trading companies. You'll be equipped to thrive in creative agencies specializing in innovative technologies, manage your own online store, or excel in large corporations developing e-commerce strategies. The curriculum includes courses like Customer Experience Design and Implementation, Personal Branding, Sales Team Management, Financial Management in Innovative Enterprises, Product Design, Persuasion and Influence Techniques, Retail Chain Strategies, Sensory Marketing, and Innovative Enterprise Management Tools. This comprehensive program will set you up to be a sales leader in today's innovative business landscape.

What you need to become a WSB Merito student ?

Applicants are admitted on a first-come first-served basis, if the appllicant continues to meet some the conditions (see our webpage for details).

More about admission to our university can be found here.