Public relations, marketing and new media
University of Wroclaw
Faculty of Social Communication and Media Studies
Wrocław, Poland
Duration
2 years
Tuition Fee
2600 EUR / 4000 EUR
ECTS Credits
120
Degree
MA of Communication Management
Key Details
Programme Description
Master the Art of Communication Management
In today's fast-paced digital world, effective communication is the key to success for brands, organisations, and individuals. The Communication Management programme is designed to equip students with the skills needed to navigate the ever-evolving landscape of branding, public relations, and strategic communication. This programme goes beyond theory, offering hands-on experience in advertising, media relations, and creative industry insights.
Programme Overview
Students will gain expertise in communication strategy, branding, and visual communication, developing the ability to shape and manage an organisation's image both internally and externally. The curriculum blends communication, marketing, and media studies with practical design skills, ensuring graduates are well-prepared to create compelling messages, design communication systems, and engage audiences effectively.
With a strong focus on innovation and goal-oriented management, the programme teaches students how to adapt to market dynamics while fostering teamwork, negotiation, and leadership skills. Graduates will be equipped for diverse career paths, including roles in PR and marketing departments, branding agencies, advertising firms, media production studios, and interactive agencies. Potential positions include communication advisor, brand manager, PR specialist, social media strategist, and even entrepreneurship opportunities in the communication and media industries.
By combining theoretical foundations with practical training in traditional and digital media, this programme prepares students to thrive in the ever-changing world of communication and branding.
Admission Requirements
- Bachelor or Master degree certificate with legalization
- Transcript of grades/supplement from bachelor or master studies
- Certificate confirming English Language knowledge on B2 level
- Mandatory and individual NAWA's Director recognition statement of diplomas issued in countries that are not members of the EU/OECD/EFTA, and are not automatically recognised or covered by bilateral agreement (eg. China, Ukraine). A requisite condition for visa application. Valid only together with original diploma.
- Passport photocopy
- Digital passport size photo
- CV
- Cover Letter
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University Information
University
University of Wroclaw
Type
University
Faculty / Unit
Faculty of Social Communication and Media Studies
Region
Dolnośląskie
City
Wrocław
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