Business and Digital Analytics

The study programme is addressed to people aspiring to work in an international and intercultural environment, both in global corporations and companies operating on domestic markets. The course addresses two key challenges and, at the same time, interests of the labor market, namely it develops the competencies of functioning in the digital environment, industry 4.0 or the Internet, as well as the ability to analyse and evaluate the operation of an organisation with emphasis on increasing efficiency. Contemporary business success is built on a synergistic combination of creativity with critical thinking, innovation, analytical view, and empathy, with the agility to make accurate decisions. In all these areas, access to reliable data and information becomes a key element. In the age of fake news, the ability to assess a situation based on credible data determines the effectiveness of management.

There is a reason behind the saying that if you do not measure something, you cannot manage it. This belief is of particular importance in the digital world. Since the knowledge and skills of Business and Digital Analytics graduates can be used in various industries, the graduates of this programme will find employment in companies characterised by modern and professional management as well as operating in international and multicultural environments.

Candidates holding higher education (Bachelor) diplomas or Master degrees may apply. A transcript of records showing the subjects/grades and a certificate of proficiency in English for foreigners (unless the first degree was taught in English) are required.